On this episode

Is your destiny in the stars... or in your facial features?

Elizabeth sat down with Shunyuan Zhang, Assistant Professor of Business Administration at Harvard Business School, to discuss the concept of charisma, using AI (artificial intelligence) to measure Celebrity Visual Potential, and the use of this research in marketing and business.

Dr Zhang has developed a model using artificial intelligence AI to measure charisma and Celebrity Visual Potential CVP to answer the question, Does the shape of your face mean you have celebrity potential, either in the media or in the corporate world?

Measuring 11 facial features and 6 personality traits, Dr Zhang's research offers some fascinating insights into our biases and preferences.

That being said, she was really clear: DON'T GO AUGMENT YOUR FACE. This is fascinating research but not a guide.