On 29 March, we’re tackling one of the most transformative moments in business — selling your company. Mergers and acquisitions can feel like a high‑stakes world, but women entrepreneurs are stepping in with strategy, confidence, and heart. Why does understanding the psychology behind M&A really matter? Because behind every deal are people, their motives, fears, and goals. And when you understand that, you don’t just take part in the negotiation, you lead it. We’ll break down what every seller needs to know before saying yes to a deal, so you can protect your vision, your value, and your voice. Let’s step into it together with Reece Tomlinson. She’s the Chief Executive Officer of RWT Capital.